Hello Gang and New Guests,
I am selling my legal domains niche, and the sale will last at these prices below for at least a week for this posting date.
You can contact me at successclick *at* gmaildotcom.
I am willing to sell all in bulk at a 50% price reduction or you can buy any at the cherrypick price behind the domain.
End users are the Valhalla of domainers, no doubt about it. Nobody in the domain industry can argue against it, including all the domain auction producers. “END USERS, PLEASE” is the shout of the domainer masses right now.
Other than my long reported requests for domain auction producers to expend a bit of their ad budget to focus on reaching end users by holding themed domain auctions and contacting the relevant industry associations and publications, I’m going to try something different.
Well, today I have been honored by two big voices in the domain industry, one who gives me credit, and another who, well, probably would vomit if forced to do so…
Let’s start with Owen Frager of the Fragerfactor.com. He picked up on a side comment I made on Michael Berkens blog about Madison Avenue. It’s the same thing I’ve been saying for three years, but I appreciate Owen’s recognition and credit given to me about my “observation”.
I think in the archives of my blog here, I’ve commented several times about Madison Avenue agencies fearing domains. I know I made about 20 posts on domain forums about this. I worked as a consultant for one of the largest MAA’s, Foote Cone & Belding, so I know the intricacies of their “profit model”. One thing MAA’s don’t want is having a client purchase a domain name for 1/10 their ad agency budget and then seeing that domain perform better, and forever, bringing in eyeballs. This is a clearcut “crystal ball” of advertising investment success for any company. Spend $1 million on a domain name that brings in eyeballs 24/7/365, or pay an ad agency $10 million for a campaign that lasts, well… maybe 60-90 days. And, throw in the kiss by the pretty girl when you score the touchdown - the investment in the domain appreciates, so as I’ve said, a domain is an “appreciable marketing asset.” It is a fact that many domain companies that failed during the Great Internet Bubble Massacre in 2000 had domains worth more than the company’s other assets.
I received an offer on a domain name a few days ago from a NetSol email saying “accept offer or give a counter offer”. Well, the original offer for the domain was weak, so I replied what my BIN price was. I received a counter offer that was less than half of my BIN. However, I was willing to cut my BIN and give a secondary counter offer that might make the buyer happy and complete the deal.
Believe it or not, my willingness wasn’t good enough, according to NetSol. I couldn’t find away to respond with my second counter offer.
Well… I won’t post the pic yet but there is a domaining lesson in this story below of blood and gore… really!
While using a “safety blade sharpener” on an 8 inch carving knife, I lacerated my right index finger to the bone and tendons.
My first thought, said out loud when I felt the serrated edge of the knife cut smoothly through the flesh between my first and second knuckle, was,
(To Dub-A with A Nod to DomainNameWire.com)
As usual, Andrew Allemann’s article on threats to the domain industry is important and thought-provoking. I’m sure a lot of readers who depend solely on typeins to value their domains had to get up out of their chairs and dash to the “Holey Seat”.
I’ve never been sold on utilizing parking/landing pages as the sole value in a domain. I’ve had offers for domains I own giving me 10 year multiples, WITHOUT taking into consideration that the domain is a category killer, or a definitive brand. You can’t just give a domain a value based on “quick cash coming in because lots of people are using “name direction” in their browser field.
In the wake of turmoil going on in the domain industry currently, I just wanted to make a philosophical observation for all my readers.
Remember this phrase, and stand behind it, act on it, because you’re the only one who will…
“Pugna Pro Justicia”
